"This sport promises to attract over one billion cricket fans to the Olympic Games and open up new sporting and commercial markets worldwide," Joseph claimed. The Caribbean Premier League attracted a combined broadcast and digital viewership of 721.8 million in 2022, which represented record figures.
"The competition format is compact and exciting and provides quick results in a relatively short time, which are all ideal for a multi-sport Games focused on innovation, entertainment and universal engagement." "The T20 format in particular, has offered distinct appeal and attraction for both men and women," Joseph explained. T20 cricket was introduced at professional level 20 years ago.
"We strongly believe the sport’s inclusion in the programme will have far-reaching impacts on the development of sport, youth and peaceful communities in our region," Joseph insisted. CANOC President Keith Joseph is confident that cricket can return "in style" to the Olympics in 2028 ©CANOC
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